Operating under the ‘Orange’ brand, the Group serves over 15 million mobile customers, offering a variety of both ‘post-paid’ and 'prepaid' services.
Our post-paid offering is focused around the innovative concept of customer segmentation by type of usage (voice, text, web browsing), rather than by a standard segmentation by spending size. It allows us to make the best value proposal for the client, by adapting the offer’s content (handset, bundles of minutes, SMS, data package) to the needs of our customer. It represents our strategy of competing by differentiation and quality, as opposed to a pure price competition.
Orange’s prepaid offering has also followed the philosophy of our post-paid tariffs. Integrated under the brand name of “Orange na Karte”, it gives our customers the flexibility of allocating the recharge between voice minutes and SMS/data.
Owing to investments in the mobile infrastructure, the 3G (UMTS/HSPA) network covered 99.6% of Poland’s population as of the end of 2015. Furthermore, the rollout of the LTE network in the 1800 MHz band, which began in the second half of 2013,continued; by the end of 2015, LTE service coverage had reached 83.7% of Poland’s population.
Orange Polska serves over 2.1 million retail fixed broadband customers and above 0.7 million TV clients.
The main broadband service is offered under the ‘Neostrada’ name. It is offered in a variety of speed options, starting from 10Mb/s up to 80Mb/s and is often bundled with a television offering, both through satellite (DTH) of through the IP network (IPTV).
Orange Open convergent offer is an offer combining mobile and fixed line products and addressing the need to use a number of different communication services, such as mobile and fixed line telephony, mobile and fixed broadband access and TV. It offers a discount on a monthly access fee if a customer combines mobile voice and/or broadband service with fixed line voice service and/or fixed broadband access.
Orange Polska fixed-line network provides traditional voice services throughout Poland, to over 4 million customers. Fixed voice offer includes local, domestic-long-distance, fixed-to-mobile and international calls, available both in PAYG or minute-packages in the subscription.
Orange Polska is the main provider of leased lines in Poland, both analogue and digital options, with a standardised transmission band. Key clients include other telecom operators, government ministries, financial institutions and ISP providers.
Orange Polska offers a broad service portfolio for small to medium companies as well as sophisticated solutions for large corporations.