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TP with the Highest Number of CSR Good Practices - Orange Polska

29 good practices of 20 Polish companies were recognised during yesterday’s gala that promoted corporate social responsibility (CSR) standards. The highest number of awards, as many as six, were granted to Telekomunikacja Polska. Awarded TP’s projects are Safe Media, b-Link, dialogue with consumer organisations, Green IT, Call Mum and employee volunteering program.

Maciej Witucki, President and CEO of the TP Group said: “Corporate social responsibility should have a strategic dimension and should be directly related to company’s core activity. Only then it is authentic and effective. I am glad that so many of our projects have been recognised; it is a source of great satisfaction to us and a spur to further initiatives. These awards show that our strategy works.”

A CSR good practices self-assessment methodology project, co-financed from EU funds, was implemented jointly by the Polish Confederation of Private Employers – Lewiatan, Deloitte and the trade union “Solidarity”. Its objective was to provide companies with practical knowledge for improvement of planning, implementation, assessment and communication of their CSR initiatives. The project involved companies which are Polish business leaders. They proposed a total of 94 CSR practices. Upon a review, 29 initiatives of 20 companies, scoring 20 or more on a 23-point scale, were selected. The scores were audited by Deloitte’s experts.

Brief information about the recognised CSR good practices of TP: 

  • Safe Media – campaign educating children, parents and teachers how to safely use modern media (internet, TV, telephone, etc.); 
  • b-Link – free software application which enables physically disabled persons to operate a computer and use the internet by blinking their eyes; 
  • Dialogue with consumer organisations – an initiative to work out standards and tools of co-operation with consumer organisations; 
  • Green IT – project for managing consumption of electricity and other natural resources for the company’s technical infrastructure and office space 
  • Call Mom – special public phones in children’s wards enabling young patients to call their families free of charge; 
  • In Care of Others – TP Group’s employee volunteering program.

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